promotions and marketing
Help us fill the campsites.
Most Scouters come to SWC because someone in their unit invited them. Everything on this page is free to download, print, post, and share. Take what you need to your next roundtable or unit meeting.
Print and Post
The SWC 2027 flyer
One page with the dates, location, and registration information. Print it for a unit bulletin board, hand it out at roundtable, or attach it to a unit newsletter.
Format: PDF, 8.5" x 11"
Download the flyer
Identity and Brand
The SWC Logo
Use the logo whole and unaltered. No recoloring, stretching, or adding effects. Leave clear space around it equal to the height of the lettering.
Download the logoShare Online
Social Graphics
[In development. Coming soon!]
Ready-to-post images sized for the places Scouters actually see them: unit Facebook groups, district pages, and Instagram stories.
Square Posts
Instagram and Facebook feed posts
1080 x 1080 px
Stories
Instagram and Facebook stories
1080 x 1920 px
Copy and Paste
Words to convey the vision
Content and messaging you can drop into a unit newsletter, a Facebook group, or a text to the leader who keeps saying they'll come next year.
"What is SWC": General Messaging
Wondering what a Scouters' Winter Campout actually is?
It's a full weekend where the adult leaders get to be the Scouts for a change. You'll spend a few days outdoors with a couple hundred other leaders, taking on games and events that lean on real Scouting and camping know-how. There's no classroom and no formal schedule of sessions. The learning happens on its own as you work through challenges next to people who lead units just like yours, and you'll head home with a notebook full of fresh ideas to try with your own group.
It's also a great excuse to get comfortable camping when the temperature drops. If cold-weather camping has always felt a bit intimidating, this is a friendly place to try it and learn from others who have been doing it for decades. SWC was founded in 1968 and has been helping leaders get their units back outdoors - rain, snow, or shine.
Been meaning to check it out? Visit swcbsa.org to find the dates and the link to register. Come see what you've been missing.
Unit Newsletters/Emails
Come join us for the Scouters' Winter Campout — January 8–10, 2027, at Woodruff Scout Reservation. This year's theme is "Lead On! A Scouter's Life for Me," a weekend of adventure, hands-on training, games, Scout spirit, and fellowship built just for adult leaders. This unique training gives adults an opportunity to experience a camporee from the scout's perspective, helping us build a better, more engaging program for the youth.
We camp as a patrol of 6–10 registered adult leaders, so we need you to help round out our crew. It's a flat $35 a head, and campsites are assigned in the order patrols register — so the sooner we sign on, the better our spot.
Registration opens September 8th. Reply and let's get our patrol on the roster! For more information, you can visit the event site: swcbsa.org.
Social Media Posts
Calling all Scouters!
I'm heading to SWC 59 — the Scouters' Winter Campout — January 8–10, 2027 at Woodruff Scout Reservation, and I want a group to join me.
This year's theme is "Lead On! A Scouter's Life for Me" — a whole weekend of adventure, training, games, and fellowship made just for adult leaders. We camp and participate as a patrol, so grab your fellow leaders and let's go together!
Just $35 per person.
Registration opens September 8th.
Who's in? Drop a comment or message me, and let's rally our patrol!
#ScoutersWinterCampout #SWC #SWC59 #Scouting
Have a photo or a promo idea?
Send us your camp photos, unit newsletter clippings, or an offer to help design next year's graphics. Promotions and marketing for SWC is a volunteer position under the Admin patrol staff.